About Us

About Youfina

From chaos to calm — I built the bag I couldn’t find.

Hi, I’m Taara — founder of Youfina.

For years, I carried three bags.

One for my laptop.
One for my lunch.
And one random pouch for everything else — power bank, lipstick, charger, snacks… anxiety.

Every morning felt like a full-body workout.
And every tote I tried was either too pretty to be practical —
or too functional to feel like me.

I searched for something that could hold my day together without looking like I was dragging it behind me.

But I couldn’t find it.

So I built it.

👜 That’s how Youfina was born.

A bag that’s:

Elegant enough to wear with pride
Smart enough to separate your salad from your charger
Tough enough for Mumbai rains and Delhi metros
🐾 And kind enough to give back

🐾 We give 5% of our profits to animal care.

Because I believe brands should carry more than just products —
they should carry purpose.

With every order, you help feed, treat, and protect stray dogs and cats across India.
It’s personal for me — I’ve adopted two rescues myself.

🧡 So, who is Youfina really for?

For the woman who’s constantly switching roles but never losing herself.
For the one who wants her life organized without losing her edge.
For the one who wants function, not fuss. Style, not noise.

If that sounds like you — welcome.
You’re going to love it here.

– Taara
Founder, Youfina